Executive / Manager, Data and Insights Analyst (MXD) [Temp - 1 Year]

We are looking for a motivated and detail-oriented Data and Insights Analyst to support two complementary teams in the Marketing and Experience Design Division (MXD) - Marketing Performance & Analytics (MPA) and Engagement & Outreach (E&O). This temporary contract role provides exposure to event and website analytics, digital and content marketing optimisation, and emerging marketing technologies. Responsibilities a) Marketing Analytics, Research and Implementation for MPA (60%) • Analyse marketing and website performance data to identify trends, insights and opportunities for optimisation • Research and evaluate tools, workflows and processes to improve marketing effectiveness across user journeys and touchpoints • Support the Senior Manager in monitoring and optimising SEO strategies and paid search campaigns • Analyse website content and performance to support optimisation for AI discoverability • Support website content development, including banners, infographics and short form copy • Coordinate with internal stakeholders and vendors to deliver assigned projects and tasks b) Post Event Analysis and Insights for E&O (40%) • Standardise data fields for post-event surveys to improve consistency across data collection and analysis • Collate, clean and analyse post-event survey data, and generate reports with actionable insights for Project Leads • Develop and maintain dashboards tracking event footfall, attendance trends and survey responses to support data-informed decision making Requirements • Minimum 2-3 years of relevant experience in data analytics, marketing research or a related field • Strong analytical and problem-solving skills, with attention to detail and data accuracy • Proficient in Microsoft Office, particularly Excel (for data analysis) and PowerPoint (for presenting insights) • Able to translate complex data into clear and compelling insights for non-technical stakeholders • Effective written and verbal communication skills, with the ability to present insights confidently to stakeholders • Strong stakeholder management and coordination skills, with experience working across internal teams and external vendors • Good visual and design sense, with the ability to produce clear and engaging reports and presentations • Proactive and organised, with the ability to manage multiple workstreams and deadlines • Ability to work independently and as part of a team • Experience with Tableau, Power BI or other data visualisation tools • Familiarity with marketing performance analytics platforms (such as Google Analytics, Meta Ads Manager) • Knowledge of SEO, SEM, AEO and GEO principles and tools • Experience in UI/UX, event analytics or event-related work • Experience with prompt engineering or AI-assisted content development • Experience using Python for data analysis, automation or processing large datasets Candidates are encouraged to sign up for a Careers & Skills Passport (CSP) account and include your CSP public profile in your resume. Please check out www.myskillsfuture.gov.sg for details on the CSP.