Assistant Director, Communications & Marketing

As part of IMDA’s Communications & Marketing Division, you will lead a team to achieve the outcomes below: Responsibilities Responsibilities 1. Strategic Communications and Branding • Lead the development of overarching strategic communications framework, key narratives, and integrated comms plans, working across multiple departments and stakeholders • Provide strategic counsel to internal teams to ensure speeches and other communication materials are aligned with strategic messages • Evaluate and enhance strategic communications and branding • Oversee and implement corporate identity guidelines to ensure brand alignment across all channels. • Oversee data sense-making, message testing, and media analytics to measure impact. Encourage the adoption of AI and modern tech workflows to optimize content distribution and audience engagement 2. Executive Communications and Thought Leadership • Develop and execute thought leadership initiatives and executive comms (speeches & presentations at events, public/media outreach) for senior leadership • Identify and curate high-impact speaking platforms and strategic outreach opportunities to grow IMDA’s mindshare locally and globally. 3. Corporate Communications • Plan and manage the production of corporate publications & collaterals (e.g., Annual Report, Impact e-newsletter, Infographics, greeting EDMs etc.) • Appoint and manage creative, PR and other agencies (e.g., intelligent media monitoring services, research etc.) and corresponding contracts to ensure good service standards 4. Media Engagement & Press Office • Oversee the full spectrum of responsibilities pertaining to media engagement – e.g. developing and implementation of the media engagement strategy, handling media queries, issues/crisis management, proactive media pitching, story ideas/bank. • Keep abreast of media landscapes and trends overseas to develop relevant stories and materials to secure sustained exposure and coverage for IMDA and Singapore’s infocomm and media industry • Where needed, manage foreign media visits to Singapore to profile the infocomm tech and media capabilities of Singapore-based businesses • Evaluate, measure and make recommendations on the impact of IMDA’s media efforts Requirements Requirements • Minimum 15 years of relevant experience in Public Relations/Government Comms/Public Affairs/Journalism • Minimum 5 years of team/staff management experience • Experience working with and pitching to journalists (especially, tech, media, manpower, business beats) across media channels a plus • Ability to understand business units’ needs and translate these needs into impactful strategic communications plans to be disseminated further • Creative writing and presentation skills necessary; experienced in managing senior stakeholders for public engagements • Highly-driven and energetic, able to thrive and deliver results in fast-paced working environment • Self-starter in project management, creative thinking to enable quick turnarounds on projects in a timely manner • Experience with managing third party agencies/vendors/suppliers • Ability to work well independently while being a strong team player • Curiosity and interest in the tech and media industry Position will be commensurate with the candidate’s qualifications and experience. Please note that only shortlisted applicants will be notified. #LI-IT2