Manager, Loyalty Marketing

To support the Loyalty Marketing team in driving data-informed decision-making across campaigns, member engagement, and CRM operations. Responsibilities Performance Tracking & Reporting • Monitor the team's key performance indicators (KPIs) and prepare regular performance reports covering loyalty programme health, campaign outcomes, and member behaviour trends. • Work closely with the data team to streamline and automate recurring reporting processes. CRM & Salesforce Management • Serve as the team's primary Salesforce CRM contact. • Generate reports, maintain dashboards, and ensure data accuracy across the platform. • Troubleshoot data discrepancies and support campaign builds. • Liaise with technical teams on dashboard enhancements and new reporting requirements. Campaign Analytics & Insights • Review campaign performance against targets upon campaign completion. • Prepare post-campaign analyses with key learnings and actionable recommendations. Presentations & Stakeholder Decks • Prepare clear and well-structured decks for internal meetings, business reviews, and stakeholder updates. • Prepare quarterly performance decks that provide a comprehensive view of loyalty programme results, trends, and strategic recommendation. • Participate in quarterly sharing sessions with island partners and serve as a key point of contact for partner queries on performance data and reporting. Transaction Audits & Data Integrity • Conduct regular transaction audit checks to ensure accuracy, completeness, and programme compliance. • Flag anomalies and coordinate with relevant teams to resolve discrepancies. • Maintain proper documentation of audit findings. Data & Dashboard Development • Partner with the data team to scope, build and maintain dashboards that meet the team's reporting needs. • Ensure dashboards are accurate, up-to-date, and aligned with evolving business priorities, including enabling stakeholders to self-serve on key metrics. Ad-hoc Analysis & Support • Provide analytical support for ad-hoc requests from the wider team including deep-dive analyses, member segmentation, and data pulls. Requirements • A bachelor's degree in Business Analytics, Statistics, Marketing, Business Administration, or a related field is required. • A minimum of 5 years of relevant experience in business analysis, CRM analytics, or loyalty programme management. • Prior experience in loyalty or a related industry is advantageous • Proficient in Salesforce CRM and data visualisation tools such as Tableau • Strong knowledge of Excel and PowerPoint for analysis and reporting • Ability to translate complex data into clear, actionable insights • Experience in campaign performance reviews and post-campaign analyses • ​Skilled in preparing and delivering high-quality presentations and stakeholder decks • Strong written and verbal communication skills • Organised, proactive, and able to manage multiple priorities independently • Collaborative with the ability to build effective relationships with internal and external partners