Assistant Director, Marketing

At Sport Singapore (SportSG), we aspire to transform the nation through an active lifestyle designed around innovative, fun and meaningful sporting experiences. Sport has the unique ability to bring people together through play, regardless of age, gender, race, ability or social status. It imparts life values, nurtures character and builds resilience. It inspires and evokes the Singapore spirit through shared experiences and strengthens our national identity. We help Singaporeans Live Better Through Sport. SportSG is constantly on the lookout for individuals who are passionate about what they do. Anchored in our values of Passion for Sport, Strength through Teamwork and Care for People, we believe in working and playing, not just as a team, but as a family. Responsibilities • Drive integrated marketing campaigns across corporate and business-unit priorities, including strategy, audience segmentation, channel planning, KPIs, agency coordination and performance evaluation. • Shape content strategies across SportSG’s corporate channels, translating communications priorities into content plans, campaigns and editorial calendars, while ensuring quality, governance and performance optimisation. • Partner business units on marketing campaigns, events and digital/social initiatives, providing guidance on segmentation, content, SEO, email, marketing automation and social media. • Develop CRM and lifecycle campaigns across email, mobile app, SMS and other touchpoints, using customer journeys and data insights to improve acquisition, engagement, retention and conversion. • Oversee and develop a marketing team while managing budgets, agencies and suppliers to ensure effective delivery, performance management and continuous improvement. • Identify emerging marketing opportunities and ensure compliance with governance requirements, while contributing to longer-term marketing plans and capability development. Requirements We are looking for a strategic and collaborative marketing leader who can translate SportSG priorities into integrated campaigns, strong digital engagement and measurable consumer outcomes. The role requires sound judgement, strong stakeholder management and the ability to lead teams and agencies in a fast-changing media and digital environment. An ideal candidate should possess: • Bachelor's degree in Business, Marketing, Communications or a related discipline; a postgraduate qualification in Marketing or Communications is advantageous. • Minimum 10 years of experience in digital, marketing or communications, including at least 5 years leading a team of two or more. • Proven track record in planning and implementing successful integrated marketing campaigns across advertising, media buying, content and digital platforms. • Strong understanding of the current advertising and media environment, customer engagement, CRM, content management and performance analytics. • Experience working with media owners, creative agencies, media agencies and other external partners. • Strong project, agency, procurement and budget management capabilities. • Motivational, empathetic and collaborative leadership style, with strong presentation, persuasion and stakeholder-management skills. • Creative and critical thinker who uses evidence and insights to make decisions; able to manage multiple priorities and deliver within tight deadlines. • Enjoys sport and active living. Only shortlisted applicants will be notified. The level of offer will be commensurate with applicants’ experience and track records.