Communications & Engagement (National Cybersecurity Campaign) Intern, CSA

The intern will support the launch of CSA’s National Cybersecurity Campaign to address the 3 ‘A’s: 1. Awareness – To heighten awareness of the importance of cybersecurity and steps that one should take to protect oneself from cyberthreats and scams. 2. Adoption – To encourage adoption by equipping our target audiences with knowledge of our Cyber Tips. 3. Attitude – To impress upon our target audiences that cyber threats and scams are real and anyone can be a victim if precautions are not taken An integrated marketing campaign is required to actively reach and engage our target audience (students, working adults and seniors) over a sustained period. This consists of physical activations such as roadshows, media buys – a mix of out-of-home advertising, broadcast, digital marketing, social media content partnerships and content partnership with key opinion leaders/influencers. The intern will also coordinate on-the-ground outreach efforts by liaising with stakeholders e.g. school coordinators, partners from public and private sectors. Responsibilities • Support campaign roadshows and pop-ups through planning, logistics coordination and on-site assistance • Conduct research on current case studies / statistics for surveys • Brainstorm and contribute ideas for new partnership initiatives and collaborations • Assist in the creation of questionnaires for the Cybersecurity Public Awareness Survey, analyse data gathered (e.g. Campaign trackers, past Awareness Surveys etc.), create questionnaires for feedback collection, and propose recommendations for future use Requirements • Minimum 3 months or more commitment preferred